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Browsing by Author "Chiran, Aurel"

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Aspects concerning the tourism and agro tourism potential in Vârtop –Arieşeni area from Apuseni mountains

Chiran, Aurel; Gîndu, Elena; Ungureanu, George; Dudaș, Anca-Iulia (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2011)

The Apuseni Mountains represent one of the most attractive tourist destination in Romania. The studied area comprises the territory of Arieşeni commune, which is placed in the northern part of Alba county and the holiday ...
Aspects regarding the marketing strategies for small agri-food producers. A case study on "Legumele de acasă" Târgu Frumos

Robu, Maria; Chiran, Aurel; Vîntu, Cătălin-Răzvan; Murariu, Otilia-Cristina; Robu, Alexandru-Dragoș; Leonte, Elena (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2019)

The agricultural sector is one of national importance, at present over 20% of the active population of Romania working in this economic branch. Although Romania has the largest number of agricultural holdings in the European ...
Crop structure optimization, the way to ensure economic efficiency in vegetal production (case study at S.C. Agricola Beesarsen S.R.L. Dochia, jud. Neamţ)

Chiran, Aurel; Gîndu, Elena; Drobotă, Benedicta; Arsenoaia, Vlad-Nicolae (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2012)

Crop structure is a component of the agricultural production. Intensive production structure can be characterized by a higher share of production in gross added value (example: 62.0% - in Germany, 50.9% - in France, etc.) ...
Decision support system for replacing old machineries in cereal farms

Drobotă, Benedicta; Chiran, Aurel; Gîndu, Elena; Drobotă, Ionuț (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2012)

Farmers take daily decisions with direct impact on farm performance and also on the environment. Negative environmental consequences are visible in the long term, imposing measures to prevent pollution, and in the same ...
Developing and implementing strategic marketing in swine farming (case study at S.C. FERMUSIN S.R.L. Lieşti, Galaţi county)

Gîndu, Elena; Chiran, Aurel; Drobotă, Benedicta; Viorică, Viorela-Camelia (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2013)

Both nationally and in Galaţi County, agriculture is one of the basic branches of the economy, with a considerable contribution to GDP. In Romania, for 2007-2013 period, the rural development sector (including agriculture) ...
Development capabilities and efficiency of agricultural production in Botoşani county, by accessing structural funds (case study at S.C. AGROMEC Dragalina S.R.L., Botoşani)

Chiran, Aurel; Cîmpanu, Mihai-Bogdan; Gîndu, Elena; Jităreanu, Andy-Felix; Popescu, Gabriela (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2013)

Adherence to the European Union (including the pre-adherence period) has enabled the 10 candidate countries, including Romania, to receive non-redeemable funds from the European Union in the process of transition to a ...
Diagnosis study of potato crop in Suceava county

Perju, Nicolae; Chiran, Aurel; Gîndu, Elena; Ungureanu, George (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2010)

Need to establish such works as are found in more detailed knowledge of the needs of the consumer product which is potato based, is well known that this culture is one of the most important products in the supply of ...
Distribution and promoting strategy of agricultural and agro-food products (a case study at “Kosarom” Trade Company of Paşcani, Iaşi county)

Jităreanu, Andy-Felix; Chiran, Aurel ("Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine, Iași, 2008-11-19)

Within the marketing mix, distribution is a very important part, considering the four distinctive elements: distribution intensity, length of distribution channel, strategy of distribution and distribution control ...
Dynamics and optimal size projection of agricultural structures for NE region after EU integration

Ungureanu, George; Ciurea, Ion-Valeriu; Brezuleanu, Stejărel; Gîndu, Elena; Chiran, Aurel; Ignat, Gabriela (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2011)

The analysis of agricultural structures and projection optimal size is a necessity in rural areas of prime importance for the Romanian agriculture, both as a theoretical issue and practical implications of this phenomenon, ...
Economic-financial considerations on the consumption of cereal products (a case study on the population of Iaşi county)

Drobotă, Benedicta; Gîndu, Elena; Chiran, Aurel ("Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine, Iași, 2008-07-24)

Having in view the role and the importance of cereals in the people’s alimentation, the goal of the authors was to determine the consumption of cereal products by the population of Iaşi County and to point out the main ...
Economic-financial supporting mechanisms and tools in the agriculture of Botoşani county

Bîzu, Călin-Lucian; Chiran, Aurel (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2010)

At present, the development of the agriculture of Botoşani County will stand on the economic-financial aid realized by appropriate mechanisms and tools in keeping with the laws in force. The economic-financial aid for ...
Environmental concern factors and consumers' purchase decision on the local agri-food market

Robu, Maria; Robu, Alexandru-Dragoș; Chiran, Aurel ("Gheorghe Asachi" Technical University of Iasi, Romania, 2021)

This study is addressing topics related to sustainable consumption and aims to identify and rank the decisional factors involved in the process of purchasing local eco-friendly agri-food products and to analyse to what ...
Financial results - fundamental factor of economic development (a case study at Kosarom joint-stock company of Paşcani-Romania)

Chiran, Aurel; Jităreanu, Andy-Felix; Gîndu, Elena ("Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine, Iași, 2009-07-31)

The authors of numerous studies, specialists from Romania and abroad, agree that in the complex process of economic development, the financial results have a fundamental role. Among the various indicators reflecting ...
From marketing mix to brands values mix of agricultural integrated units (case study at S.C. AVI-TOP S.A. Războieni-Iași)

Gîndu, Elena; Pandelea, Monica-Ionela; Drobotă, Benedicta; Chiran, Aurel (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2011)

To highlight the most significant aspects that aim the strategies development of agricultural integrated units regarding brand portfolio compared to values mix of brands, the authors conducted a case study at SC AVI-TOP ...
The impact of common agricultural policy on farmers income in Romania

Ungureanu, George; Chiran, Aurel; Brezuleanu, Stejărel; Gîndu, Elena; Boghiță, Eduard (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2012)

The paper proposes is to analyze the current situation and prospects of the Romanian agricultural and rural economy and to recommend actions to reduce potential risks of fully integration of Romanian agricultural economy ...
The impact of online marketing campaigns implementation in the evolution of Kosarom company

Robu, Maria; Leonte, Elena; Chiran, Aurel; Costuleanu, Carmen-Luiza; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)

The present paper centralizes the results of a research regarding the way that online marketing campaigns and communication through virtual channels influenced the interaction between the Kosarom studied company and its ...
Integration - basic factor for ensuring economic efficiency of agricultural units (case study at SA. "Aagroind" Berezeni, Vaslui county)

Chiran, Aurel; Gîndu, Elena; Drobotă, Benedicta; Ungureanu, George; Dima, Toma (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2012)

Integration is a modern form of agricultural production organization, which can provide a positive economic effect. By agrifood integrating can be established simple and efficient functional connections between ...
Issues regarding agriculture development in Botosani county after accession to The European Union

Chiran, Aurel; Gîndu, Elena; Ungureanu, George; Jităreanu, Andy-Felix (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2014)

Development and efficiency strategy of agricultural production in a certain area is based on the analysis of the economic and financial situation of the agricultural sector, which should take into account the adoption of ...
Livestock - major goal in consolidation and efficiency of agricultural units (case study at S.A. "Agroind" Berezeni, Vaslui county)

Gîndu, Elena; Chiran, Aurel; Drobotă, Benedicta; Ungureanu, George; Dima, Toma (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2012)

Economic efficiency of livestock farms is directly influenced by many factors among which their dimension. Ensuring economic efficiency of farms is a major objective in developing strategies in agriculture, in which ...
Managerial strategies concerning the optimisation of agricultural units from Botoşani county (case study at S.C. Multiagra S.R.L. Vlăsineşti

Cîmpanu, Mihai-Bogdan; Chiran, Aurel (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2012)

The survey aims to elaborate managerial strategies concerning the optimisation of agricultural units from Botoşani County, by attracting European funds. At present, the common agricultural policy (CAP) represents a complex ...

Browsing by Author "Chiran, Aurel"

Browsing by Author "Chiran, Aurel"

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