Browsing by Author "Leonte, Elena"

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  • Aspects regarding determinants of consumer behavior of ecological products 
    Ungureanu, Bianca-Antonela; Mihăilă Borza, Mioara; Leonte, Elena (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2023)
    Climate change, water and air pollution, global warming, the decline of fauna and flora, eutrophication, correlated with the demands of the modern consumer, led to the formation of a new, much more complex approach regarding ...
  • Aspects regarding the marketing strategies for small agri-food producers. A case study on "Legumele de acasă" Târgu Frumos 
    Robu, Maria; Chiran, Aurel; Vîntu, Cătălin-Răzvan; Murariu, Otilia-Cristina; Robu, Alexandru-Dragoș; Leonte, Elena (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2019)
    The agricultural sector is one of national importance, at present over 20% of the active population of Romania working in this economic branch. Although Romania has the largest number of agricultural holdings in the European ...
  • The development and diversification of the rural economy by financing the tourism projects 
    Mihăilă Borza, Mioara; Leonte, Elena; Boghiță, Eduard; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2020)
    By this paper we plan to reconsider the touristic values by multiple perspective - economic, social, ecological - given that at national level were implemented many projects in the tourism area, some of which are strategic ...
  • Eco-anxiety and consumer behavior: mutual influences 
    Mihăilă Borza, Mioara; Jităreanu, Andy-Felix; Robu, Maria; Ungureanu, Bianca-Antonela; Leonte, Elena (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2022)
    The economic and social problems facing today's global society are increasingly varied. One of these is the concern about the environment status, which has as main directions, in the future, especially the following: the ...
  • The impact of online marketing campaigns implementation in the evolution of Kosarom company 
    Robu, Maria; Leonte, Elena; Chiran, Aurel; Costuleanu, Carmen-Luiza; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    The present paper centralizes the results of a research regarding the way that online marketing campaigns and communication through virtual channels influenced the interaction between the Kosarom studied company and its ...
  • The importance of food attributes and motivational factors in the decision-making process to purchase local products in Romania 
    Ungureanu, Bianca-Antonela; Bodescu, Dan; Leonte, Elena (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2023)
    The importance of food attributes and motivational factors in the purchasing decision represents a particularly significant aspect in the current context. This theme reflects the growing interest in locally sourced food ...
  • Models of optimization and simulation of agricultural crop plans in agricultural holdings in Romania 
    Ungureanu, George; Costuleanu, Carmen-Luiza; Leonte, Elena; Vîntu, Cătălin-Răzvan; Ungureanu, Bianca-Antonela (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    The purpose of this paper is to promote the setting up of farms whose size will allow the practice of a viable, sustainable agriculture, capable to apply the newest technologies and lead to profit and efficiency, to the ...
  • The modification of food consumption behaviour under the influence of promotional actions 
    Mihăilă Borza, Mioara; Leonte, Elena; Jităreanu, Andy-Felix; Robu, Maria (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    The consumption behaviour represents one of the main attractions of the marketing study area which sparks a lot of interest. Within the enterprise marketing mission, the food consumption behaviour is a particular sub-category, ...
  • Optimal management approaches for key factors in sustainable agriculture 
    Ungureanu, George; Leonte, Elena; Boghiță, Eduard; Ungureanu, Bianca-Antonela (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2023)
    The importance of sustainable agricultural development has started to be acknowledged in Romania as well, following the identification of various pollution sources and the restrictions affecting industrial and agricultural ...
  • Positioning the Panifcom brand as a local agri-food producer through marketing strategies 
    Robu, Maria; Leonte, Elena; Chiran, Aurel; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    With the change in the positioning strategy of the Panifcom brand, the brand's visibility and the company's financial capital increased. The new positioning places Panifcom among the Romanian local agri-food producers ...
  • Research on the decision to purchase and consumption for agri-food products on Iasi municipality market 
    Ungureanu, Bianca-Antonela; Leonte, Elena (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    The paper aims to analyze the purchasing and food consumption behavior of the population of Iasi, as well as the decision-making act made at individual or group level, in connection with the purchase and consumption of ...
  • Study on the development of Romanian agriculture after accession to the European Union 
    Leonte, Elena; Chiran, Aurel; Jităreanu, Andy-Felix; Robu, Maria; Matei, Dumitru; Sofone, Nicolae; Delibaș, Cristian (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    Romania has joined the European Union on January 1st 2007. In the last 10 years, a lot of changes have taken place in the Romanian economy, including in agriculture - generated by the Common Agricultural Policy. The ...
  • Transition from emotional to rational advertising for food products on the Romanian market 
    Jităreanu, Andy-Felix; Leonte, Elena; Chiran, Aurel; Drobotă, Benedicta ("Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine, Iași, 2017-04-14)
    Advertising helps to establish a set of assumptions that the consumer will bring to all other aspects of their engagement with a given brand. Advertising provides tangible evidence of the financial credibility and ...