Matei, VasileMatei Gherman, Corina2022-05-232022-05-232013Matei, Vasile, Corina Matei –Gherman. 2013. "Sustainable development and the role of customer purchase decision". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 56(1): 269-272.https://repository.iuls.ro/handle/20.500.12811/2433Effectively economic results of a company are outside, outdoors, converting them into customers products and services in cash or decision maker is out of business a company [Peter Druker, 1966]. For this reason companies spoils its customers with marketing offers and actions, using messages to position themselves in their brains. I put the question, such action is correct? It has more Information customer and the manufacturer does not? Unlikely. The following question arises: Why spend significant amounts of customer-related actions? The lure of the idea of a product or service? If he needs it, will buy. His problem is that he has more options in the purchasing decision which means that supply exceeds demand and have a choice.ensustainable developmentconsumer strategyArticle2069-6727