Management marketing value engineering and firm performance

Matei Gherman, Corina

dc.contributor.author	Matei Gherman, Corina
dc.date.accessioned	2023-07-25T07:56:43Z
dc.date.available	2023-07-25T07:56:43Z
dc.date.issued	2011
dc.identifier.citation	Matei Gherman, Corina. 2011. "Management marketing value engineering and firm performance". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 54(1): 213-217.
dc.identifier.uri	https://repository.iuls.ro/xmlui/handle/20.500.12811/3400
dc.description.abstract	Value engineering is to design new products or services at a higher level of performance on the market from the start of the project, from the amount of customer value. Product/service is analyzed in terms of features/characteristics, which corresponds to a cost, the sum of all cost functions/features as the total production cost, which should be minimal and the economic effect of performance and strive for customer perceived maximum. In doing so, companies can prosper by increasing the volume of profit.	en_US
dc.language.iso	en	en_US
dc.publisher	“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi	en_US
dc.subject	value function/feature main	en_US
dc.subject	critical cost	en_US
dc.subject	performance	en_US
dc.subject	profit	en_US
dc.title	Management marketing value engineering and firm performance	en_US
dc.type	Article	en_US
dc.author.affiliation	Corina Matei Gherman, A.G.E. Iaşi
dc.publicationName	Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume	54
dc.issue	1
dc.publicationDate	2011
dc.startingPage	213
dc.endingPage	217
dc.identifier.eissn	2069-6727