Abstract:
The aim of the paper is to conceptually define the term entrepreneur and the structural matrix of the entrepreneurial
vocabulary. In order to accomplish the goal, it was intended to find the answer at the following questions: i) Which are
the reference plans for entrepreneurship? ii) Which are the keywords of entrepreneur's vocabulary? From a
methodological point of view, the working paper is based on observations and interviews with entrepreneurs from
various fields of activity. The research results indicate two plans for defining an entrepreneur, namely the emotional
plan, represented by the entrepreneurial spirit and the rational plan, represented by the socio-economic contract between
the individual and the society. From the research it was found that the matrix structure of an entrepreneurial vocabulary
comprises the following 7 keywords: 1) purpose; 2) objective; 3) result; 4) cost; 5) production; 6) supply; 7) price.
Understanding these concepts is the cornerstone of entrepreneurship as a zero-grade professional alternative to today's
society, based on knowledge and information.
